To strengthen the market team’s professional foundation and enable frontline marketing personnel to more precisely communicate product core benefits and efficiently align with customer needs, Jiangsu Longye Energy‑Saving Technology Co., Ltd.’s Marketing Center recently organized a specialized technical training session. The training focused on two key modules—product characteristics and applications of nano‑high‑temperature‑resistant thermal insulation materials, and the technology behind riser‑tube waste‑heat recovery—empowering the market through expertise and fostering synergy between technology and marketing.

I. Targeted Training: Strengthening the Core Foundations of Marketing

This training program adheres to the principle of “learning what you need to do and addressing whatever gaps exist,” with a curriculum meticulously aligned with the Market Team’s practical needs in customer communication and product promotion. We have specially invited Ma Jie, Director of R&D at the New Materials R&D Division; Ding Yi, Head of the R&D Department within the same division; and Li Peihao, Head of the Technical Department, to serve as instructors. The training employs a blended teaching approach—combining theoretical instruction, case studies, and interactive Q&A—to ensure that participants can understand, master, and apply what they learn.

II. Deeply cultivate nano‑new materials to unlock the core advantages of our products.

At the outset of the training, Director Ma Jie delivered a presentation on the manufacturing processes of the company’s nano‑based high‑temperature‑resistant thermal insulation materials. He provided a detailed explanation covering product composition and performance advantages, with a particular focus on contrasting the company’s offerings against conventional high‑temperature‑resistant insulation materials available on the market. His analysis clearly highlighted the product’s core competitive strengths in areas such as superior thermal insulation efficiency, ease of application, tight sealing and adhesion, and long‑term durability and corrosion resistance.
Drawing on real-world application cases, Director Ma Jie vividly explained the alignment between product technology and customer needs, and addressed common questions in market promotion—such as “appropriate application scenarios,” “key construction considerations,” and “interpretation of performance specifications”—one by one. He guided marketing professionals on how to translate technical strengths into compelling selling points, helping them move beyond the limitation of “knowing sales but not technology” and truly achieve a deep understanding of both the product and its manufacturing processes, while mastering effective product presentation.

Subsequently, Minister Ding Yi chaired an interactive Q&A session, during which the participating employees actively posed questions, engaged in proactive discussions, and fostered a lively atmosphere of on-site interaction.

III. In-depth Analysis of Rising-Channel Waste Heat Recovery Technology to Empower the Sales Team’s Professional Advancement

Li Peihao, Head of the Technology Department, delivered a specialized lecture on the technology for recovering waste heat from riser tubes, systematically outlining the technical advantages and key R&D priorities of the core equipment—the riser‑tube heat exchanger. On the front of technical advantages, he highlighted groundbreaking advances in high‑temperature corrosion resistance, high‑efficiency heat transfer, stress‑free structural design, and coking prevention. Regarding R&D priorities, he provided an in-depth discussion of material selection and optimization, thermal‑stress control mechanisms, and intelligent thermal management systems.
Addressing various application conditions, Minister Li Peihao, drawing on real-world implementation scenarios, conducted a detailed comparative analysis of multiple riser‑tube system design options—including jacketed, coil‑type, multi‑cavity, and hybrid configurations—and identified the optimal selection strategy across key criteria such as heat‑transfer efficiency, system pressure drop, safety redundancy, and maintenance costs. In addition, he offered targeted optimization recommendations for common operational challenges, enabling sales and marketing teams to gain a comprehensive understanding of the underlying technical principles and laying the groundwork for delivering more professional services to customers going forward.

IV. Aligning Technical Marketing Efforts to Synergistically Empower Long-Term Growth

Technology is the foundation of marketing, and expertise is at the heart of competition. This training program is both a key initiative for advancing the company’s integrated “technology + marketing” strategy and a concrete step to enhance the market team’s professional capabilities and strengthen the groundwork for market expansion, fully demonstrating the powerful synergy achieved through cross‑departmental collaboration and collective empowerment. The training has effectively bridged communication gaps between technology and marketing, enabling market professionals to master both marketing techniques and core technologies, thereby laying a solid foundation for precisely aligning with customers, efficiently expanding into new markets, and elevating customer satisfaction.
Going forward, the company will continue to conduct cross‑departmental specialized training on a regular basis, fostering deep integration between technical expertise and marketing practice, and steadily enhancing the team’s overall capabilities. By leveraging professional excellence to drive growth and collaborating to co‑create value, we will help the company break through in an increasingly competitive market and achieve even greater success.